Assessment Scheme

Assessment Scheme and Regulations

Each of the modules is formally assessed, to a sheme which is explained in detail in each module description. The overall assessment strategy is:

	Time Constrained	Work-based Assignment	Individual Presentation	Research-based assignment	Total
SMM:Planning & Control	30%	70%	-	*	100%
Marketing Communications Strategy	20%	80%	-	*	100%
International Marketing Strategy	-	-	10%	90%	100%
SMM: Analysis & Decision	100%	*	-	*	100%

The assessment strategy is designed to:

Offer a variety of assessment modes, which develop generic management and study skills as well as assessing knowledge and understanding.

Be innovative in that variety. All assessed work will contain more than one assessment element - for example, the work-based assignment for Marketing Communications Strategy will have a significant research element - but the assessments have been tabulated according to the major thrust of the assigned work. Where a substantial supportive element exists, this is marked in the table with a *.

Assess both pre-workshop and post-workshop delegate-centred work.

There are both course work and time-constrained assessments incorporated in the assessment strategy for the course. Submitted work will be graded according to the scheme shown below.

Modules and Pass Mark

The pass mark for all pieces of work and modules shall be 50% (C-).

An element of assessment may take one of the following forms, namely a trime constrained assignment, a work based assignment, an individual presentation or research based assignment.

Assessment for each module is detailed in the table above.

Where a module contains two elements of assessment a delegate must achieve a pass in the both elements to achieve a pass for the module.

There is no compensation between elements of assessment.

There is no compensation between modules.

Progression whithin the Course

Delegates must submit assignments for each of the modules 1 to 3 before attending the subsequent workshop. THe final module, SMM - Analysis and Design, is integrative in nature, drawing on learning achieved on earlier modules. In order to progress to that module, a delegate must normally have achieved a pass in each preceding module. There is no compensation between modules.

Award of the Post Graduate Diploma in Marketing

In order to be considered for the award of the Post Graduate Diploma in Marketing a delegate must have successfully passed each of the taught modules.

The award of the Post Graduate Diploma in Marketing shall be unclassified.

Delegates who complete the course, but do not reach the required standard to receive the Diploma, will receive a Certificate of Achievement.

Regulations applying to all stages of the course

Wheren a delegate fails an element at the first attemp s/he shall be permitted to retake the failed element once only. An element passed at the second attempt shall receive a mark of no more than 50% (C-).

The Board of Examinaer shall determine the nature, format and timing of any work set to retrieve failure at the first attempt.

All assignments shall be submitted by the due deadline.

Where, due to illness or other extenuating circumstances, a delegate cannot meet the deadline s/he may seek permission from the course leader for an extension to the dealine.

Where a delegate has submitted work up to two weeks late and permission has not been granted as described in 4 above, that work may not receive a mark of more than 50% (C-) and the work shall count as a second attempt i.e. there shall be no opprtunity to resubmit should the work be failed.

Where a delegate due to illness or any other extenuating circumstances has failed a module s/he shall be permitted to retake the failed module as if for the first time (ie no penalty of marks will be applied).