- INTRODUCTION
- COURSE MANAGEMENT AND TEAM OPERATION
- COURSE DESIGN, AIMS AND OBJECTIVES
- TEACHING AND LEARNING STRATEGY
- COURSE CONTENT:MODULE OUTLINES
- STRATEGIC MARKETING MANAGEMENT:PLANNING AND CONTROL
- MARKETING COMMUNICATIONS STRATEGY
- INTERNATIONAL MARKETING STRATEGY
- STRATEGIC MARKETING MANAGEMENT:ANALYSIS AND
DECISION
- ASSESSMENT SCHEME AND REGULATIONS
- ORAL PRESENTATION SCHEME AND REGULATIONS
- THE CASE STUDY APPROACH
- REMOTE ACCESS TO UCN SUPPORT SYSTEMS
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